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Google gets into books

Posted 07/10/2004

One of the world's most powerful Internet search engines has announced it is to move into book sales.

In what could be a revolution in the way books are sold, Google will launch a new service allowing users to search full texts and buy online.

Company founders Sergey Brin and Larry Page have been at the Frankfurt book fair trying to convince publishers to sign up to the new concept, to be named Google Print.

The firm is already assured of a strong back catalogue for users, with top names including Penguin, Blackwell and Oxford University Press among the first to agree to take part.

Although the search engine will not sell the books itself, it will give links to online stores such as Amazon.com and even to the publisher.

Working in a similar way to its current services, Google Print users will type in key words and the search engine will find a number of relevant titles.

By clicking on a title, customers are able to read a sample page from the book, but will not be able to print it.

© 1998-2004 DeHavilland Information Services plc.

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