Vivisimo and LookSmart team up on clustering search feedPosted 04/08/2004
Software provider Vivisimo and search company LookSmart have joined forces to launch the industry's first clustering search feed.
The new offering combines Vivisimo's award-winning clustering technology with relevant search results from LookSmart and also uses LookSmart's network of more than 30,000 advertisers.
Clustering technology from Vivisimo has been found to increase click-through rates and page views by 30-100 per cent. The clustered results feed from Vivisimo and LookSmart will allow website managers to increase click-through rates and the revenue out of existing ads.
"The Vivisimo and LookSmart partnership will increase revenue for website managers while simultaneously providing a next-generation interface that improves the user experience," said Raul Valdes-Perez, president of Vivisimo. "This offering is a win-win for both site visitors and site owners."
Boris Shimanovsky, vice president of Partner Development for LookSmart, added, "This relationship offers another way for our advertisers to gain access to high quality traffic."
The combined LookSmart-Vivisimo feed will be offered through LookSmart and iTransEuro, a leading service provider for internet content companies. © DeHavilland Information Services plc
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