 |
|
|
|
|
SEO Case Study
Kinetiq Media was approached by a business owner who had a website aimed at an international audience. At the time although the service that they were offering was highly attractive to their target audience, their website was not proving to be a viable source of new business.
The problem was that the website could not be found on the search engines. Visibility within the search engines was very poor and consequently the potential market was not finding the website.
Kinetiq Media began by researching appropriate phrases used in the search engines (keywords) to suit the business.
Tracking software was added to their site to provide Kinetiq Media with base data about the current performance of the website in the search engine listings and to provide live data for the client to monitor the campaigns progress. The data allowed us not only to see which search engines and keywords were providing traffic, but also which ones were providing the conversions (sales), which after all is the more important than anything else.
After a thorough analysis of the website, Kinetiq Media found that there was very little actual text content on the site, and what was there was, was mostly in image form. Kinetiq Media worked very closely with the companies marketing team to re-structure the website.
The restructure included creating many more pages of relevant content, making sure that there was a good site navigation system in place and that all of the information on the site was arranged in a way that was pleasing both to the user and the search engine spider. This was all done without changing the look and feel of the website.
With constant monitoring of the campaign, working closely with the web designer and marketing manager we turned the website from being a poster on the internet with 25 visitors per day, to a fully functioning source of bookings with over 110 visitors per day.
This graph shows the very beginning of the campaign where the site has low traffic and no conversions, to the point where the traffic is regularly over 100 visitors per day and nearly 10 bookings.
This next graph shows that with constant monitoring and adjustment, these new levels of business through the website are maintained.
The last graph shows the campaign, as it is now 5 months on as they approach peak season. The traffic is still high and the conversions continue to rise.
The key to success with this campaign was the high level of communication and trust shared with the client. Kinetiq Media had total access to the website at all times of the campaign allowing us to make 'behind the scenes' quick updates to the site at any time. The client always approved the change or addition of content before it was made live on the site.
In the short space of time that this campaign has been running the visitor levels to the site have increased by more than 300%. Conversions have risen by nearly 500%. This case study clearly demonstrates how a carefully planned and orchestrated online search engine marketing campaign can turn an unprofitable and low performing website, into an online success story.
Kinetiq Media is proud that we have not only delivered the visitors but have been able to effectively advise on how to convert the visitors to customers.
This particular yearlong campaign has paid for itself in two months.
|
|
|
