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CpC Advertising
Cost Per Click Advertising is an intergral part of Search Engine Marketing. It is a great way to support your SEO campaign and delivers fast results.
Commonly, Google Adwords and Overture are the two best vehicles for a CpC campaign. The lead time for an SEO campaign to deliver results can take a few months. A CpC can be switched on in hours and results are quick.
However, from our experience, the conversions delivered by CpC is alot lower than a Search Engine Optimisation campaign, because of the search engines the adverts are displayed on. Also, cost of acquisition of visitors is alot higher than SEO, and therefore should be used to bolster the solid foundation an SEO campaign gives you.
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