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Glossary
Altavista
One of the first search engines, has recently been bought by Overture. Its feature is advanced algorithms to provide a unique search experience to users. has a loyal following.
Banner Advertising
Banner advertising is the graphical form of advertising seen on many hign profile websites. Usually banner advertising is sold on a CPM (cost per 1000 impressions) or a CpC (cost per click) basis.
Blogging
Cost Per Click or CpC
Cost per Click is a price model used for many forms of advertising on the internet. You simply only pay a set amount when a visitor is delivered to your site. This makes ROI very accountable when running advertising campaigns.
Ecommerce
Ecommerce is the term given to trading online via websites. The most common use of ecommerce is for online shopping and banking.
Email Marketing
Email marketing is where mass emails are sent to people who have asked to receive information on a specific subject. Email maketing can often provide a high yield.
Gateway Pages
Gateway pages are single pages made to look like your website that are hosted on a similar domain. They are keyword 'loaded' for a few key phrases. The search engine finds them and presents them as part of your site, when in fact they are not.
Gateway pages are not a technique Kinetiq Media would recommend as they add no value to the website or the website user. Gateway pages only serve to confuse the user and devalue the website experience and are regarded as a short cut and not a long-term strategy. Also, the gateway pages can be removed at any time and you would instantly loose positions and visitors. There are obvious implications with ownership etc should the two parties separate.
Google
Undisputed market leader, is the main search engine of choice for millions. Indexing over 4 billion web pages its vast market reach dominates the internet and is the internet equivalent of Microsoft.
Research released in March 2004 from indicated a 47.3% penetration into the European search engine market with a unique audience of 55,641,382 users confirming Google's dominance.
uses complex algorithms to rank web pages in order of relevancy.
Google Page Rank
Google Page Rank (PR) is a measure of a web pages importance. PR is calulated by the amount of other web pages that link to it and the PR of those pages. For example, a website such as the BBC is obviously going to be seen as a very important and will have millions of web pages linking to it all with various levels of PR. The current PR of the BBC website is PR9 (out of 10).
Google takes into account the PR of a website when it is calculating its listings, although this is not as important nowadays as it once used to be.
http://www.google.com/technology/
Internet Marketing
Internet marketing is a term used to describe all areas of promoting products and services using the internet. This can include Web Design, Search Engine Optimisation, Email Marketing, Banner Advertising, Cost per Click and Much more.
Keyword
Keywords are the targeted words or phrases that are used when searching for a website using a Search Engine.
Keyword Density
Keyword Density is the ratio describing the amount of times a 'Keyword' is used on a web page compared to the total amount of words on a page.
Link Popularity
Link Popularity is the measure of the amount of links pointing to your web page. Most Search Engines take into accouont this measure when calculating the Search Engine Results Pages (SERPS).
Links
A link can be text based or image based and is a form of navigation between one web page to another.
MSN
MSN is a Portal website owned by Microsoft. It offers a search facillity, web based email, shopping and news.
Overture
Overture is a Cost per Click search engine owned by Yahoo, where keyword positions are decided by the highest bidder. Overture generally supplies sponsored search listings to many of the high profile search engine, directories and portals.
Search Engine
The software that searches an index and returns matches. Search engine is often used synonymously with spider and index, although these are separate components that work with the engine.
Search Engine Marketing or SEM
Search Engine Marketing is the term used to group all activities used to promote web pages using search engines, for example Cost per Click, sponsored listings and SEO.
Search Engine Optimisation or SEO
Search Engine Optimisation is the term used to describe the process of ensuring that a web page is suitably positioned within the Search Engine Results Pages using techniques and strategies that allow the search engine spider to fully read the content of a web page and assess its relevance to the search engine query.
Spider
Computer robot programs, referred to sometimes as "crawlers" or "knowledge-bots" or "knowbots" that are used by search engines to roam the World Wide Web via the Internet, visit sites and databases, and keep the search engine database of web pages up to date. They obtain new pages, update known pages, and delete obsolete ones. Their findings are then integrated into the "home" database.
Most large search engines operate several robots all the time. Even so, the Web is so enormous that it can take six months for spiders to cover it, resulting in a certain degree of "out-of-datedness" (link rot) in all the search engines. For more information, read about search engines.
Tunnel Pages
Tunnel pages are static HTML pages. Sometimes also known as 'visible optimised content pages' they are full of relevant content which is optimised and embedded using the navigation into your website. Both the search engines and users can see the Tunnel pages and they become part of the website.
Tunnel pages help by offering content to visitors. Search Engines like content as the web is designed as a way of sharing and discovering new information. They help by making your site 'content rich' and thus more appealing to the search engines.
Web Design
Web Marketing
See
Website Marketing
See
Yahoo
Yahoo is a portal site similar to MSN in its offerings such as search, email, shopping and news.
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