 |
|
|
|
|
How does SEO work?
Keyword Research
Does your website contain words relevant to your business?
Sophisticated keyword tracking software allows us to monitor trends within your business sector to find out what keywords will help deliver qualified visitors to your site. Our Keyword research also ensures the density of keywords in your website encourages favourable listings by the search engine.
Keyword research can highlight common misspellings that can capture more visitors.
Keyword research can offer an insight into areas of high traffic that can be used as business intelligence to help decide on potential new directions.
Site Analysis
- How is your site built?
- Is it constructed in the best possible way for a search engine spider to read?
- Can your users find it easy to navigate?
- Is it complicated to make a purchase?
- Locating company information; could it be made clearer?
Initially we assess how your site is built and will tailor our SEO services to work with what you already have. However, we can also make recommendation to improve the build, layout and navigation of you website. We even can redesign and rebuild if necessary…
Competitor Analysis
It is important to highlight your competitors to have a clear picture of your market. Once identified, we benchmark their positions in the search engine listings and run our sophisticated software through their websites to give a clear picture of what the search engine spider can read. We then compare this to your website, to build a clear current market picture.
Strategy Planning
Following our Keyword research, site analysis and competitor analysis we will collate all the data and plan our strategy.
Site Optimisation
Site optimisation involves a full and thorough Optimisation of your website. We change the HTML code of your website to make it more search engine friendly. No cosmetic changes will be made to the site - All will be done behind the scenes.
Submissions
Submitting your website to the search engines is an important process. Following our initial, full Site Optimisation, we then let the search engines know where your website is located on the internet, and invite them to visit on a regular basis to check for updates and to notice changes.
Submissions have to be made manually to the search engines. Automated submissions are considered spam by the search engines, as the automated services repeatedly submit your site over and over to the search engines, causing annoyance. Kinetiq Media only submits manually.
Submissions take two forms. Some are free, and some are paid. All are manually submitted. Paid submissions are to ensure quicker 'spidering' by the search engines and worth the small expenditure.
Link Development
One of the criteria used by search engines to rank a website is to count the number links pointing at the website. A link is a connection from one website to another, usually indicated by a graphic of text.
Navigation
Navigation is all-important. New visitors arrive but will they stay? If your navigation is unclear, we can help. A few small changes can make a huge difference to your site. Part of our service will help your visitors enjoy a better internet experience.
Tunnel Pages
Search engines are always looking to offer their users a better experience. By listing relevant websites for their users is the best way of doing this.
So 'what are tunnel pages'? and 'how do they help'?
Tunnel pages are static HTML pages. Sometimes also known as 'visibly optimised pages' they are full of relevant content which is optimised and embedded using the navigation into your website. Both the search engines and users can see the Tunnel pages and they become part of the website.
Tunnel pages help by offering content to visitors. Search Engines like content as the web is designed as a way of sharing and discovering new information. They help by making your site 'content rich' and thus more appealing to the search engines.
Tunnel pages are not to be confused with Gateway Pages.
Gateway pages are single pages made to look like your website that are hosted on a similar domain. They are keyword 'loaded' for a few key phrases. The search engine finds them and presents them as part of your site, when in fact they are not.
Gateway pages are not a technique we would recommend as they add no value to the website or the website user. Gateway pages only serve to confuse the user and devalue the website experience and are regarded as a short cut and not a long-term strategy. Also, the gateway pages can be removed at any time and you would instantly loose positions and visitors. There are obvious implications with ownership etc should the two parties separate.
|
|
|
