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Outdoor Camping Store - Case Study
Stage 1 The Creation of an exciting new Brand
Kinetiq Media were given carte blanche on the whole creation of this new brand.
"In our eyes there is no doubt that the knowledge, creative flair and professionalism in Kinetiq Media would provide us with the perfect solution, so it made sense to give them a free reign"
James Fearn - Director Outdoor Camping Store.
The first task involved in the creation of a new brand is to identify the target market and find out what appeals to them. We began to build up a profile of the type of people that would buy camping equipment online.
As our client has many shops across the South of England we managed to identify the type of people who actually buy their products in their stores. This allowed us to take this information and cross-reference it with what we know about the type of people who buy online. Once all of this information is gathered we built up a profile of our target audience.
With all of this research completed and the target audience profile agreed it was time to create the first draft of the brand, logo and website look and feel.
"We were all amazed at how Kinetiq Media's designers seem to hit the nail on the head first time with the look and feel of the website" - James Fearn - Director Outdoor Camping Store.
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