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Outdoor Camping Store - Case Study

Stage 2 The design of a professional user friendly website

Once the brand, look and feel were approved by the client our next stage in this project was to put into action a website that would prove inviting, trustworthy and easy to use for the customers (as well as the website administrators).

When creating this website we also took into account Search Engine Optimisation as a very high priority. This is a key stage and making sure that we build a website that can be fully indexed by the Search Engines is imperative to the overall success of this business.

Knowing this and with Kinetiq Medias many years of specialising in Search Engine Optimisation we set to work in making sure that this website was not only user friendly to the customers but the Search Engine as well.

This was achieved by choosing a navigation system that was simple and self-explanatory. We see all too often on the internet people trying to use navigation systems that look very impressive but are not at all practical or easy to use, in some cases even require you to install extra software to use them.

Our main philosophy at Kinetiq Media is to achieve Excellence by Best Practice. In doing this in all areas of our business from Web Design to Search Engine Optimisation we aim to help make the Internet a better place for all who use it. It is for this reason that we do not use flash in our web design and we do not use and underhanded methods in our Search Engine Optimisation.



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