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Outdoor Camping Store - Case Study
The consumer is now more often than not a regular online purchaser. It is for this reason that it is so important that the website must portray (and of course deliver) a reputable, reliable service. Adding as much information about the business on the website is essential. In the case of Outdoor Camping Store it was our recommendation that we include pages such as:
- Contact Us - including a full business address, email address and phone number.
- Frequently Asked Questions (FAQ)
- About Us
- Online Security
- Store policies such as returns, postage and privacy
All of these elements help to reinforce the customer's confidence in the company they are dealing with.
We have tried to keep the look of the website very simple. In our experience a good rule when designing a website is "don't make me think". The simpler the website (within reason) the better. When designing this website we tried to make the route to each individual product as short as possible, and then from there the purchase equally as simple. This is reflected in the site statistic where the ratio of visitors to sales has been impressively high in the very early stages of launch.
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