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Outdoor Camping Store - Case Study
Reciprocal Link Building
Building a portfolio of related websites that link to yours is a very valuable practice when marketing a site such as Outdoor Camping Store. Not only will these provide your site with extra traffic it also gives your website more credibility in the eyes of the Search Engines, helping your rankings and increasing your traffic levels.
Email Marketing
Email marketing can be an incredibly effective means of advertising your products and services to people who are interested in them. When Kinetiq Media built Outdoor Camping Store we included the capability of compiling email lists in order to keep their customers up to date with special offers competitions etc. This can be a very powerful tool for maintaining customer loyalty.
Summary
Since the day this website was launched it has been a success. Averaging 100 unique visitors per day from Google alone from day one, which in itself is a massive achievement; coupled with the fact that the site is currently earning around £500 - £1000 per day with this amount of traffic is huge.
The research carried out in the very early stages of this project is reflected strongly in the conversion ratios and the feedback we have had from the customers. It is now up to Outdoor Camping Store to maintain the high level of service expected by the consumer.
After a week of training, the staff at Outdoor Camping Store are now fully capable of maintaining the products and content of the website. Of course Kinetiq Media are always available for technical support.
We at Kinetiq Media see this project as the textbook example of how to launch an online business. It is a model we have developed using the vest knowledge and experience at our disposal and will continue to replicate and improve upon in future projects.
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