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E-commerce Solutions
Kinetiq Media are able to offer a turnkey solution that allows your business to fully take advantage of the world market.By creating an online store you open the gateway to business from across the globe.
Kinetiq Media can deliver a fully functional Ecommerce website from what ever stage of using the internet your business is at. We are able to construct from the ground up an entirely new branded website to suit your target group with a fully integrated database and shopping cart tailored to your business needs.
This complete turnkey package includes;
- Web Design
- Database and Shopping Cart Development
- Secure Payment
- Search Engine Optimisation (SEO)
- Search Engine Submission
- CpC Search Engine Marketing (SEM)
- Tracking
- Hosting
- Site Management
Brand New Design
Our graphic design team are highly experienced in creating high quality user friendly websites using principals known to increase conversion rates which are essential when launching an online business. There are many web designers available who are able to offer flashy designs but there are very few who have the knowledge to be able to build a website that is search engine friendly. It is for this reason that so many website owners are forced to rebuild their websites with the help of a search engine optimisation specialist such as Kinetiq Media in order to take advantage of the highly targeted traffic that the search engines offer. It is for this reason that Kinetiq Media’s web design team work closely with the Search Engine Optimisation team to ensure that a high quality, easy to use website that can be fully indexed by the search engines.
In this service Kinetiq Media can work with you to create a completely new brand image for your business including a logo, colour scheme and stationary to allow you to fully realise your business identity and have continuity between your online and offline activities.
Revamp Old Design
Should you have an established website that you would like to add the online purchasing functionality to while retaining the identity and brand, Kinetiq Media are able to work with your current design and recreate it in a way that is search engine friendly but will not be noticed by the website users. Kinetiq Media are also able to work with your existing look and feel and improve your websites usability making the desired information more readily accessible to the user.
Database and Shopping Cart
There are ‘off the shelf’ shopping carts available, however as every business is different, finding one that exactly suits the needs of your business can be difficult. Moreover finding one that can be adapted to your business’ evolution can be nearly impossible.
Kinetiq Media will tailor make a database and shopping cart for your business that can be easily evolved to continue to meet your needs as your business grows and evolves which gives you flexibility to adapt for future opportunities with minimal development costs.
During the development process we will create an interface for you to allow you to easily control the prices, descriptions, images etc of your products as well as adding new products and product groups. The shopping cart can also be linked into couriers, currency converters to give prices in foreign currencies if you are selling abroad and stock control systems. The flexibility is endless.
As part of this set up process we will set up an account with a secure payment provider such as Worldpay so that the service really is complete.
When you own a Kinetiq Media Database and Shopping cart its use is not limited to one website. Should you wish to separate out your product groups to separate websites or have several identities for your core business, this is easily achieved.
Launch and continued promotion
To have a successful ecommerce website you need sales, for sales you need high quality visitors. Once the website and shopping cart development is completed Kinetiq Media’s Search Engine Optimisation (SEO) team will carry out the full optimisation of the website ensuring that it is fully ready for submission to the search engines.
Search Engine Optimisation is a long term marketing strategy and is the best, most cost effective way to generate high quality traffic by giving people what they are searching for although it can take a few weeks for the effects of this optimisation to take place
An excellent example of this is a company that specialise in selling PDA’s who have had their website built in such a way that search engines know exactly what products are on the site even when new products are added. When “Sony VAIO FR825P P4 2.66” is typed into Google the individual product page for that product gets position 1 giving the user exactly what they want in only 1 click. The chances of this user converting into a customer increase dramatically.
When the website is ready for launch and the initial optimisation has been completed, Kinetiq Media will then submit your new website to the major search engines and directories appropriate for your target market. As it is likely to take a few weeks for the search engine positions to propagate, the launch of your new website will be bolstered with a CpC Search Engine Marketing (SEM) campaign to instantly bring high quality traffic to you.
On a monthly basis Kinetiq Media will continue to tweak and optimise your new website to improve your search engine visibility and continue to grow the traffic and sales levels. This can continue to be supported by the CpC Search Engine Marketing campaign with what ever budget you wish to allocate. For monthly spends of over £50 Kinetiq media will charge a 10% management fee.
Tracking
Kinetiq Media will install ‘Statlynx’ tracking software onto your website which will allow you to monitor your SEO and SEM campaigns success rates.
This Powerful tool allows you quickly and succinctly monitor traffic levels and sales on your website. It is easy to find out which search engine provided a sale and what the customer typed into the search engine to find your website, and what page on your website the customer went to.
Hosting
Our turnkey Solution includes an advanced feature-rich hosting solution powered by Dell Windows 2000 servers - located in our secure data centre with multiple connections to the internet providing high speed access to your website.
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