 |
|
|
|
|
What is SEO?
There are different ways to search the Internet using:
- Traditional search engines such as Google.
- Pay Per Click search engines such as Overture.
- Directories like Dmoz.
- Meta Search Engines like Meta Crawler.
Search Engine Optimisation is a technique that helps your website be found in Traditional Search Engine listings, Directories and Meta Search Engines.
Search Engine Optimisation concentrates on traditional search engines such as Google.
Traditional Search Engines obtain their results by scouring the World Wide Web with 'spiders'. The spiders read your website. The information they gather is then ranked in order of relevancy depending on a mathematical algorithm that only the search engine knows. The results are displayed on the search engine in the format everyone is accustomed to.
Using Search Engine Optimisation techniques, we follow the algorithms or set of criteria used by the search engines to determine how relevant your website is relating to the search term entered. We then attempt to increase your websites relevancy to the search criteria, so the Search Engine lists your website higher in the rankings.
The reason it is important to achieve high listings is because 76% of Internet users, use search engines and 85% only look at the first 3 pages of information given by the search engines.
If your website appears within the first three pages for a search term relevant to your business, then more people will be able to find your website.
|
|
|
